Founded in 1925, the Mary Hoyer Doll Manufacturing Company began as a craft shop in Reading Pennsylvania. The founder, Mary Hoyer, initially made knitted items for children and babies to wear. Later, she used a doll pattern to make crochet and knit dresses with her pattern of hers. The dolls were initially supplied by Ideal Novelty and Toy Company with its distinctive waist and bust. Therefore, the first dolls were labeled with the Ideal brand. However, the doll’s clothes were labeled Hoyer.
In 1937, Mary then hired Bernard Lipfert’s expertise in making dolls to create her own line of dolls. The dolls were made of composite materials, sleeping or painted eyes, real upper lashes but the lower part is painted and mouth closed. The models were also produced by Fiberoid Doll Products Co .. The dolls were then imprinted with the label “The Mary Hoyer Doll”.
By the end of 1946, Hoyer dolls sported a hard plastic material that has the “ORIGINAL Mary Hoyer Doll Made in USA” brand. This newer version had a mohair wig, dormant blue eyes with lids, closed mouth and again with real upper lashes and painted lower lashes.
In 1937, the company began making its boyish doll that measured 14 inches in height and had an all-encompassing body that sometimes came in prince costumes. The hard plastic version arrived around 1946 and also sported an articulated body, dormant eyes, short mohair wig, and closed mouth. The male doll was also produced in limited numbers, so it is priced slightly higher than the common female dolls. This also makes her one of the most sought after dolls for collectors.
Another character launched in the 1950s by Hoyer was the Gigi doll. She was available in two variety of sizes, 14 inches and 18 inches tall. She had a jointed rope body also made of hard plastic. The doll featured a hair wig, sleeping eyes, closed mouth and also a hard plastic head.
In 1957, the 10.5-inch Vicky doll was introduced and featured a braided waist, rooted hair, high-heeled feet, and a fashionably articulated rigid plastic body. The doll was actually Uneeda’s Suzette doll, so it has the Uneeda Doll Company branding on the neck as it was supplied by them. He was then repackaged and dressed in Hoyer’s clothing creations.
The Mary Hoyer Doll company closed its business in the 1970s, but was recently relaunched with its new creations. The new editions of the dolls are priced between $ 56 and $ 229. The dolls also come with a line of accessories and clothes and surprisingly a line of beautifully crafted wigs in different colors and hairstyles.