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Bricks are one of the few children’s toys that all children love at a stage of their youth. In fact, one of the leading building block manufacturers is the fifth largest toy manufacturer in the world and has been named “Toy Of The Century” on two separate occasions. Boys and girls, toddlers or teenagers, love all of these little building blocks to varying degrees. But why? What makes them so irresistible to children?

Designed to encourage creativity in children and with figures that boast that children around the world spend 5 billion hours playing with them, leading building block manufacturers say you can create 900 million different combinations with just six blocks of 8-pipe bricks.

o Probably the main reason bricks are so popular is their diversity. The sheer potential of being able to build anything from these little bricks makes it interesting to begin with.

o Children of different ages can all have fun with the same brick set. It is neither considered a “children’s toy” by older children nor something out of the reach of the little ones.

o Although the actual bricks remain the same, as a child grows, the complexity of his or her creations also grows, so it’s not a toy that loses charm over time.

o There is an element of pride in creating something unique and unusual which is highlighted when using bricks.

o It is a unisex charm toy, perfect for both boys and girls

o It is portable – carry a small collection of bricks with you to entertain your child on the go, on the plane or at a friend’s house

And for parents, bricks are as durable as a toy that exists. They last for babies in infancy and can even be passed down from generation to generation unscathed by decades of use. They are also great value for money as they never lose their charm and can be used by more than one child at the same time.

When it comes to toys, building bricks can’t go wrong.

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